How I work with brands

Primarily independent fashion brands, emerging designers, creative businesses and international brands looking for focused strategic or creative support. Enquiries from Japanese retailers and concept stores looking to source or discover European brands are also welcome.

Yes. Paris-based services can include local market research, boutique research, store visits and selected in-person support.

Yes. Many services can be delivered remotely.

Readiness depends on positioning, product, pricing, wholesale structure and the brand's objectives. These areas can be reviewed before outreach begins.

Market and competitor research can be used to understand where the brand sits and which Paris retailers are most relevant.

There is no single route. Depending on the brand, the strategy may involve direct boutique outreach, wholesale, pop-ups, local representation or a phased combination.

Boutiques should be selected according to positioning, product category, price point, customer, aesthetic and commercial fit rather than simply targeting the largest stores.

Pricing should work for both the brand and retailer while remaining appropriate for the target market. Wholesale readiness and pricing can be reviewed before buyer outreach.

Start with fit rather than volume — a shortlist of 15 well-chosen boutiques is usually more useful than contacting a hundred stores. Look at each store's aesthetic, price range, existing brands, customer and product mix, and have a concise brand introduction, line sheet or lookbook, wholesale prices, delivery information and clear product images ready before making contact. Then approach the buyer with a short, personalised introduction explaining why the brand fits their store.

No. Consulting, research and outreach can improve preparation and targeting, but retail placement depends on the buyer, timing, product, commercial terms and market demand.

Yes, where outreach support is part of the agreed project. The exact scope should be confirmed before the project begins.

I support fashion-focused Shopify setup, structure, product pages, copy, navigation, merchandising and launch preparation. Highly technical custom development may require a specialist developer.

AI-assisted fashion imagery, campaign concepts, editorial visuals, lookbooks, product visualisation, model/background variations and creative direction.

AI helps when traditional production is limited by budget, time or location: editorial concepts, campaign experimentation, backgrounds, model variations, e-commerce presentation and visualising ideas before a photoshoot. It should not be relied on where exact garment construction, fabric texture or product accuracy is essential. It is a creative and production tool, not a replacement for the product itself.

Yes. Translation covers written materials — product copy, lookbooks, showroom documents and buyer correspondence. Interpretation covers spoken support at meetings, showrooms and events, subject to availability.

Depending on the service, work may be charged as a fixed package, custom project, consulting session, day rate or ongoing retainer.

Yes. A brand can start with a focused session or a single research project before committing to a larger scope.