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Alexandra Tomiyama

Japan → Paris market entry · Ongoing

Mishika

Paris market-entry research for Japanese accessories brand Mishika, focused on introducing its handcrafted glass jewellery and objects to suitable independent boutiques and concept stores in Paris.

Mishika's handcrafted glass jewellery: dozens of matryoshka-shaped pieces in coloured glass, decorated with cats, dogs and flowers, arranged around the brand name.

Project detail

Status
Ongoing · Tokyo → Paris

Focus

  • Brand & product positioning
  • Paris boutique research
  • Concept-store targeting
  • Retail fit & pricing considerations
  • Introduction & outreach strategy

Next step

Working on something similar?

Tell me where the brand stands and what the next milestone is. I will tell you honestly whether a focused project can move it.